How to Recognize Herd Mentality and Use It to Your Benefit
Herd mentality is a behavior pattern in human beings that either benefits or harms them, depending on how they choose to use it.
You’ve seen what happens when a person stands on a street corner and starts looking up. Before long, everybody around him is doing the same thing. This is a simple example of herd mentality that is basically harmless but begs the question “Why?”.
In this case, people may start looking up because they wonder what the others are seeing, fear what might happen if they don't, feel that others may think them “odd” or simply want to be part of the crowd.
This type of behavior begins when children are very young and becomes increasingly complex as they age.
It is very powerful and often causes individuals to do things they may not want to do or may not believe in. However, they do them anyhow because to do otherwise may exclude them from their group.
The Good Side of Herding
If someone aligns himself with a group that is hard working, has excellent values and has meaningful goals in life, the herding instinct can be extremely beneficial.
If everybody you know does well financially, lives in a nice home and takes great vacations, they inspire you to try to do the same. You often will.
The reason for this is that you like the group you’re in, are benefiting from being a member and don’t want to be left out of it.
Thus, even though it may be more difficult for you or require more sacrifices than you would like to make, you continue to strive and achieve, which is a very good thing for you to be doing..
The Bad Side of Herding
On the other hand, if you become part of a group that has little respect for others, bullies non members and participates in negative behaviors , the only thing you’ll get out of herding with them is acceptance, companionship and a certain level of security.
For many, these things make putting themselves at risk worthwhile, but often leads to problems.
Thousands of people joined Hitler's herd. Some did it because their own hatreds were the same as his, but others did so because they were afraid that if they didn't, they, too, would be tortured and slaughtered.
Many in this second group violated their own values and did things they never normally would have dreamed of doing, but for them, survival and safety were more important than the things they had been led to believe.
Are You In a Herd?
The two examples I just noted are simple and clear cut, but most herding mentalities are much more complicated and much more difficult to identify.
You may be herding right now and not even know that you are!
Look at your friends and think about these things:
- Do you like dressing in similar ways?
- Do you eat in the same types of restaurants?
- Are your political views similar?
- Are your spending habits similar?
- How big are your age differences?
- Do you earn similar amounts of money?
- Are you the same religion?
These and similar questions will tell you if, in fact, you are as much of an individual as you think you are, or whether you have a bit of a herding mentality that may either be enhancing or detracting from the quality of your life.
- If your life is better as a result of your relationships, great.
- If not, perhaps it’s time to find a herd that is more in line with your value system.
Senior Citizen Herds
You may think that herding (sometimes considered to be a form of peer pressure) only happens in younger generations, but the truth is that it exists in every age group
When it is positive in senior citizen herds, it can be a gift that provides comfort, help and a feeling of belonging that alleviates issues such as depression and loneliness.
However, when groups of similar ilk become vindictive, malicious or bullying, those on the receiving end of these behaviors can suffer from financial losses, isolation and depression.
For example, in over 55 condominiums residents often volunteer to work on social committees, help with shopping and do other similar tasks. They do these things to fill their time, but also to garner favor with board embers.
However, when a board goes rogue and begins to use the power given to it by these supporters, these residents only have two choices:
- stay in the board's herd and behave in ways that go against their values or
- leave it and become ostracized and isolated.
If they stay they are forced to bully and alienate those who are not part of the support group. If they leave, they become a threat to the group and thus are ignored and shunned.
The people they thought were their friends no longer have relationships with them, and the people they previously treated poorly don’t want to be involved with them, either.
They get caught in a vicious circle from which they cannot extricate themselves unless they are able to start a herd of their own or move!
A Real Life Example
This situation can get so bad for herd members that they will be driven to make decisions that are not in their best interests.
For example, in once condo community, the board of directors decided to replace all of the roofs in the community, even though many did not need to be replaced.
They also wanted to complete this project over a period of months, rather than years, even though they did not have the money to do so. This meant that residents would have to pay a huge amount of money for the work.
Most of the people in the herd supported the board members because even though they knew that they might lose their homes to foreclosure by doing so, they could not tolerate the social isolation that would come to them by being removed from the herd.
However, many in the community did not support the roofing proposal because they knew it was the wrong thing to do.
Thus, this second they started their own herd and shared with other residents how the board was manipulating them and how much the project would cost them.
Now the original herd was not just manipulating random individuals, but rather an entire group of people who opposed them. This changed everything, and although the second herd was unable to totally protect itself from the costs of the project, they still were able to mitigate the costs.
There is power in numbers, which is one of the basic reasons that herds do so well!
How to Beat the Herd
Those who want to live and work comfortably must learn to be observant so that they can see who members of various herds are.
Once they know this information, they can use this information to their best benefit.
By drawing vectors (overlapping circles), you can see, for example, who is
- favored by the boss,
- eating lunch together,
- chatting by the coffee machine and
doing other activities that make it clear as to who they “hang” with and who among them might be good (or bad) to know.
Herding mentalities often judge you by the associations you belong to, your politics, the way you dress and act and your friendships.
These are the things that they use to determine whether to allow you to join their group or not, but you can do the same.
If you use this type of information to choose your herd carefully, you can beat negative herds every time at their own games.
Don’t Let the Herd Manipulate You
It is common knowledge that a lone buffalo will break through a fence just so that he can be with a herd or cattle.
This shows you the power that the desire to belong has over people.
There is nothing wrong with wanting to join others, but in doing so, you always need to be vigilant because when the herding mentality becomes too strong, people get hurt.
Now you know how to make sure you’re that not one of them
Have you ever been part of a herd?
Questions & Answers
© 2018 Sondra Rochelle